Three Lessons from Zappos' Social Media Team: How they perceive—and generate—value will surprise you.

Obsessed with the customer experience, Zappos has woven a customer focus throughout everything they do. Their legendary use of social media ...

Obsessed with the customer experience, Zappos has woven a customer focus throughout everything they do. Their legendary use of social media is no exception, and if we as marketers are willing to shed a bias or two, there are three surprising lessons from Zappos that can transform how brands and agencies derive value from our social media investments.

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