'The Indicator': Praising a competitor might actually boost a brand's sales Traditionally, brands rarely mention their competit...
'The Indicator': Praising a competitor might actually boost a brand's sales
Traditionally, brands rarely mention their competitors, and if they do it's likely to attack them. But one study shows how brands praising their competitors might actually help boost their sales.
Read more on NPR
Traditionally, brands rarely mention their competitors, and if they do it's likely to attack them. But one study shows how brands praising their competitors might actually help boost their sales.
Read more on NPR
