Microsoft's CEO Has The Smartest Social Media Strategy I've Ever Seen. It's the Opposite of What Facebook Is Doing.

There's no sense trying to be ubiquitous. Satya Nadella is taking a smarter path by building niche communities around Microsoft products...

There's no sense trying to be ubiquitous. Satya Nadella is taking a smarter path by building niche communities around Microsoft products.

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