Vita Coco Won the Coconut Water Wars, But an Old Rival Is Planning a New Battle

Zico founder Mark Rampolla recently bought back his coconut water brand. Cutting into the market share of Vita Coco, the category leader, co...

Zico founder Mark Rampolla recently bought back his coconut water brand. Cutting into the market share of Vita Coco, the category leader, could be the greatest challenge of his career.

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