How Ugg Went From West Coast Surf Shops to Billions in Sales

After a disappointing first year of sales, Ugg founder Brian Smith realized he was sending the wrong message to his target market. He swappe...

After a disappointing first year of sales, Ugg founder Brian Smith realized he was sending the wrong message to his target market. He swapped the company's sleek ads for authentic surfing shots--and Ugg took off.

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