GT Dave's First-Ever Sales Pitch Was a Huge Success. Then Things Got Complicated

GT Dave, the founder and CEO of GT's Living Foods, starting out pitching his kombucha to local health food stores in California. Three y...

GT Dave, the founder and CEO of GT's Living Foods, starting out pitching his kombucha to local health food stores in California. Three years later, he pitched to Whole Foods--and it ended with a major rejection. Here's how Dave transformed his message and landed his product on store shelves.

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