Your Company Might Have a LinkedIn Profile, But Many Overlook Creating This Second Essential Business Page on the Site

LinkedIn has business pages and showcase pages. The showcase page is tied to your business page and allows you to focus on -- to showcase --...

LinkedIn has business pages and showcase pages. The showcase page is tied to your business page and allows you to focus on -- to showcase -- one particular niche of your business. Maybe you dedicate this page to a particular service, product, brand or business line. The showcase page is a great way to target a particular audience.

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