This Flower Business Ran Out of Flowers. That's When the CEO Learned an Unexpected Lesson About the Power of Transparency

Christina Stembel, the founder of Farmgirl Flowers, had a huge problem on her hands when she wasn't receiving the flowers she needed to ...

Christina Stembel, the founder of Farmgirl Flowers, had a huge problem on her hands when she wasn't receiving the flowers she needed to fulfill orders. The only fix was to change her entire supply chain, losing a key differentiation point for her business. So she decided to write her customers a letter.

from Inc.com https://ift.tt/31RM9QP
https://ift.tt/2MKv1Vc