IKEA Is Testing a $44 Billion Pivot to Its Business Model. Here's Why It's a Brilliant Strategy

Youtube, Shopify, Slack, Yelp, and Groupon all pivoted their businesses to become world leaders. Now, Ikea is using the same strategy to try...

Youtube, Shopify, Slack, Yelp, and Groupon all pivoted their businesses to become world leaders. Now, Ikea is using the same strategy to try staying on top by testing a new business model based on furniture rentals.

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