The Voice of the Customer (VOC) grows louder every day. Customers can now share a bad experience easily with the world. They can take to so...
The Voice of the Customer (VOC) grows louder every day. Customers can now share a bad experience easily with the world. They can take to social media, a website, blog, review sites, or forums to voice their discontent. Handle the problem quickly. Otherwise your brand could take a big hit.
Applied Marketing Science (AMS) plans a workshop titled “Listening to the Voice of the Customer,” to teach how to accelerate your marketing efforts by using VOC research.
Attendees will participate with hands-on exercises and activities to build the necessary skills for executing VOC at their companies.
Some of the topics to be covered in the workshop include identifying the right customers to interview, choosing the right structure and asking the right questions — the right way. Then analyze customer interviews to extract customer needs and more.
The workshop puts you closer to a higher goal. The two full days (16 hours) of credit count toward the Product Development and Management Association’s New Product Development Professional certification and re-certification.
The event occurs at the University Club of Chicago and runs October 16-17, 2019.
Click the button and enter Discount Code SMALLBIZ to get $100 off the course registration price.
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