Apple CEO Tim Cook Hilariously Memes Himself to Unveil a $159 iPhone Accessory. It's a Brilliant Display of Self-Deprecating Humor.

No big presentation on stage. No epic marketing campaign. Instead, Apple CEO Tim Cook went rogue with a single wordless tweet. from Inc.co...

No big presentation on stage. No epic marketing campaign. Instead, Apple CEO Tim Cook went rogue with a single wordless tweet.

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